WhatsApp broadcasts are the highest-engagement channel most Indian businesses have — open rates routinely beat email by 5–10×. But a careless blast can get your number rate-limited or your quality rating dropped. Here's how to do it right.
1. Start from an opted-in list
Only message people who have opted in. Import your contacts, tag them by source, and keep your opt-out handling clean. A smaller engaged list beats a large cold one every time.
2. Use the right template category
- Marketing — promotions, offers, re-engagement.
- Utility — order updates, reminders, account notices.
- Authentication — one-time passcodes.
Sending a promo as a utility template is the fastest way to get a template paused.
3. Write for one person
Personalise the first line with the contact's name and a specific reason for the message. Keep it short, lead with the value, and include a single clear call to action.
4. Throttle and watch quality
Ramp volume gradually on a new number. Watch your delivery and read rates, and pause if quality dips. BulkMessageSender shows these live so you can react before Meta does.
Ready to try it? Start free and send your first broadcast in minutes.